Open to opportunities

Creative strategist

250+ creatives produced · 100+ paid ads launched

I think like a strategist, work like a producer and let the numbers decide,  so my ideas are built for the feed, not the deck.

 

Based in Sweden

01 Selected work

Ideas built to perform

Freelance work via Cajope CreativeVisit cajope.lovable.app →

02 About

This is my story

I bought my first camera at 18, around the same time I started my first company. I've been doing both ever since: making things people want to watch, and making sure they sell.

That mix took me from co-founding a card game to starting a performance marketing agency and leading marketing and sales at a B2B software company. More recently, I've run social for venues and communities in Rotterdam and on Öland.

Next, I want to bring it to brands that sell online, as a creative strategist.

Portrait of Jonathan Pettersson

EDUCATION

2023-2026BSc Business Administration, Retail ManagementLinnaeus University
2025-2026Exchange semester, EntrepreneurshipRotterdam Business School
2021-2025Mentorship programme, Digital MarketingAgency Academy
2021-2026EASA Drone Pilot Certificate, A1/A3 & A2Transportstyrelsen

03 Skills & tools

What I work with

Strategy

Creative strategy / Audience research / Angles & hooks / Concept development / Briefs & scripts

Production

Short-form video / Video & photo production / Product imagery / Drone photo & video / AI content production

Performance

Paid social / Organic social / Creative testing & iteration / Performance analysis / E-commerce marketing

Tools

Meta Ads Manager
TikTok Ads Manager
Adobe Creative Cloud
Adobe Premiere Pro
Adobe Lightroom
DaVinci Resolve
CapCut
Canva
Figma
Miro
Shopify
Manychat
Notion
Lovable
Claude
ChatGPT
Gemini
ElevenLabs
Higgsfield
DJI

04 Contact

Let's talk

Hiring for creative strategy, content production or paid social? I'd love to hear about it.

Download CV