LOK

A seasonal loungebar and nightclub based in Borgholm

I was responsible for building their social media presence from the ground up.Producing content, running paid ads, and managing day-to-day publishing across Instagram, TikTok, and Facebook.In total I produced and distributed over 60 Reels/Posts (about 1 per day) during the summer.Generating over 1,500,000 views, 43,200 profile visits and 1,500 tn followers on Instagram.This contributed to over 2,000,000 SEK in revenue during their first summer season.

Short-form content I have produced:

Bachelor Thesis

Replacing the Human Touch: A Qualitative Study of When and Why Consumers Consider Human Contact Necessary Across the Digital Customer Journey in Swedish E-CommerceThe use of AI-driven chatbots in e-commerce has increased rapidly as retailers seek greater efficiency and lower service costs. As chatbots increasingly replace human interaction across the digital customer journey, questions arise regarding how consumers experience this shift and when they still consider human contact necessary. While the operational benefits of chatbot
deployment are well documented, the consumer perspective on this substitution remains underexplored.

• Read the thesis here

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Hackaton

Winner of Open Innovation Challenge 2024.A hackathon hosted by Linnaeus University, Destination Kalmar, and Kalmar Municipality.Together with five teammates, we developed a digital concept that turns local engagement into measurable environmental impact.The jury praised the solution for its balance of innovation, feasibility, and vision.

• Read more about the hackaton here

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On Pointigo

A digital software for projects primarily within the construction industry.

• www.onpointigo.com

I was responsible for marketing, selling, and implementing the software across various projects.Working with leading companies such as Skanska, Peab, Riksbyggen and Tyréns.Created and distributed marketing materials across various channels.

Sälenspelet

A physical card game inspired by Sälenfjällen in Sweden.Together with my business partner we produced and sold 2500 games.The final product consists of 100 questions and answers about Sälenfjällen and the surrounding areas.The cards were designed and packaged in an elegant box featuring a custom illustration on the lid.In total 2,500 games sold, generating 265,000 SEK in revenue.

TacoToGo

A student-run company established through Ung Företagsamhet (UF) in Kalmar County.Our vision was to bring tacos into the fast-food market, using a Subway-inspired format where customers could build their own tacos with their choice of ingredients.